【每日书讯】Introduction to Multimodal Analysis等2则书讯

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【书名】：Introduction to Multimodal Analysis

【作者】：Per Ledin, David Machin

【年份】：2020年

【简介】：【团购】多模态分析新著

This groundbreaking approach to visual media analysis explains the tools to assess media and provides examples for an analytical model which can be followed. All visual media compositions, such as photographs, advertisements, newspapers, TV programs and websites, are carefully designed to create the appropriate effect on the audience. Designers use semiotic tools such as color, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyze.  Multimodal Analysis looks at the separate components of this language to build up a toolkit for analyzing the "grammar" of visual design and describes important differences between images and language and the way they create meaning.  Includes images throughout and a color plate section, this is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics.

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【书名】：Usage-based and Typological Approaches to Linguistic Units

【作者】：Tsuyoshi Ono et al. (eds.)

【年份】：2021年

【简介】：基于使用和类型学研究框架的论文集

The chapters in this volume focus on how we might understand the concept of ‘unit’ in human languages. It is an analytical notion that has been widely adopted by linguists of various theoretical and applied orientations but has recently been critically examined by both typologically oriented and interactional linguistics. This volume contributes to and extends this discussion by examining the nature of units in actual usage in a range of genetically and typologically unrelated languages, English, Finnish, Indonesian, Japanese, and Mandarin, engaging with fundamental theoretical issues. The chapters show that categories originally created for the description of Indo-European languages have limited usefulness if our goal is to understand the nature of human language in general. The authors thus question the status of traditionally accepted linguistic units, especially their static understanding as a priori entities, and suggest instead that an emergent and interactional view of both structure and function offers a better fit with the data from the languages examined. Originally published as special issue 43:2 (2019) of Studies in Language.

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