Helen Edwards
Helen is an MBA from London Business School and a PhD in Marketing. She is a Teaching Fellow at the school teaching the MBA Brand Management elective and for executive education. She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is a regular industry speaker and judge, most recently a keynote speaker at the 2020 Festival of Marketing and a judge for the Marketing Week Top 100 and IPA Effectiveness Awards. Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan PAge, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve you brand's health' published by Matador. She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Tesco and Edf Energy.
学者信息
- 学术职称
- Teaching Fellow
学者简介
Helen is an MBA from London Business School and a PhD in Marketing. She is a Teaching Fellow at the school teaching the MBA Brand Management elective and for executive education. She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She is a regular industry speaker and judge, most recently a keynote speaker at the 2020 Festival of Marketing and a judge for the Marketing Week Top 100 and IPA Effectiveness Awards. Her Book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan PAge, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve you brand's health' published by Matador. She has over 20 years experience as a practitioner, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Tesco and Edf Energy.