In this video，we will be answering the frequently asked question,what can we learn from eye tracking?In the following user session,We will highlight what tobii post sprint is able to uncover compared to other user testing methods.This user was instructed to search for and purchase a portable speaker on Amazon web.Site in the first few seconds.Can already see the user look at the search bar header content and glance at the main.Call to action above the fold before any significant mouse movement.The user then clicks on the search bar and conducts search.Immediately we see the user look at the first results from their search.They then move to the search results categories to confirm they're in the right place.This conclusion was supported by a follow up interview question.These are then scrolls down the page.They focused solely on the prices of the speakers identifying this Information as a key factor in their product choice.Then focus on price in the limited time deal marker on this anchor speaker,they glance at the product title and then proceed to click on the product.On the product page give the product title again and scroll down to skim through the description.User clicks to see an additional image of the product ,and spends time looking at the products regular price,These are stated, they desired additional product colors in a follow up interview question,After a few more seconds of looking around the user finds the add to cart call to action.Clicks on it to proceed to purchase.As you can see from this example,Ally tracking uncovers a wealth of Information that cannot be captured by other user testing methods.By implementing Tobii sprint alongside mouse tracking interviews.Other traditional methods.UX Designers and researchers gain a comprehensive.Look into how users interact.With their designs, enabling them to quickly and efficiently.A craft ideal as our experiences for their users.