What we do

Our Vision

Discerning Singaporeans who are able to evaluate media content effectively, and to use, create and share content safely and responsibly.

Our Mission

We work in partnership with Industry, Community and Government to promote an astute and responsible participatory culture.

Our main roles include

Advising the Government on research, trends and developments pertaining to the Internet and media, and appropriate policy responses; and
Developing public awareness and education programmes relating to media literacy and cyber wellness.

Through our work, we aim to

Encourage users to take greater responsibility in media diet; display greater analysis of and to be educated in media choices; and to be alert to rumour and hate speech; and
Encourage users to be more reflective about the ethical choices they make as participants and communicators and the impact they have on others; and
Promote the Media Literacy Core Values.

What we believe in

The Internet is a space that is shared and shaped by everyone who uses it, and everyone in Singapore has witnessed the increasing digitalisation of their daily interactions and activities. The Media Literacy Council (MLC) believes that all of us play a role in creating a safe online environment for work and play. To create a better Internet together, the MLC encourages everyone to use the Media Literacy Core Values.

Respect

Treating people with respect despite their differences makes our online interactions more meaningful and constructive.

Empathy

Putting ourselves in someone else’s shoes lets us better understand their perspectives and the impact of our words.

Responsibility

Being accountable for our words and actions online ensures that our powers of communication are not used to harm others or society.

Integrity

Standing up and doing what is right online keeps the trolls at bay and makes courtesy the new norm.

Discernment

Exercising critical thinking and good judgement creates smart digital citizens with the ability to make informed choices and actions and protect themselves from risks.